Ann-Marie MacDonald, Fall on Your Knees

Neta Gordon (Brock University)

Ed. by Cynthia Sugars, University of Ottawa
The Literary Encyclopedia. Volume 3.1.2: Canadian Writing and Culture (Anglophone): The Twentieth Century and beyond, 1900-present.
Vol. editors: Sarah Henzi (Simon Fraser University), Kerry Myler (Newman University), Glen Nichols (Mount Allison University), Wendy Roy (University of Saskatchewan), Denis Salter (McGill University), Karis Shearer (University of British Columbia)

Dates

First circulation or publication 1996

Places

Canada (Country of Origin)

Genres and Modes

Novel

Resources

In their marketing of Ann-Marie MacDonald’s first novel, Fall on Your Knees, Knopf Canada sought to create a media spectacle, playing up what was, even then, MacDonald’s status as a Canadian literary celebrity. As Danielle Fuller points out, the book was launched as part of Knopf’s “The New Face of Fiction” campaign, which used photographs of the author as a way to sell books (45), and was heavily marketed in both Canada and international venues. The culmination of this spectacle was the selection of Fall on Your Knees for Oprah’s Book Club, which “increased the novel’s sales by between 600,000 and one million copies” (Fuller 52). Along with being a bestseller and …

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3292 words

Citation: Gordon, Neta. "Fall on Your Knees". The Literary Encyclopedia. First published 27 November 2019 [https://staging.litencyc.com/php/sworks.php?rec=true&UID=14673, accessed 25 November 2024.]

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